Project Title
Project Name
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Client /
Dev
Role /
Art Direction
Agency /
Publicis
Year /
2023
Org
Bedsider
Role
User Research
Industry
Health Education, Reproductive Healthcare
Highlights
Empathy mapping
"Sizzle" for Bedsider
Bedsider.org is a non-profit birth control online resource run by The National Campaign to Prevent Teen and Unplanned Pregnancy. The Bedsider website itself originally emerged from IDEO research.
Bedsider offers content such as birth control method comparisons, Q&As with medical professionals, and educational videos, all with a casual, cheeky, sex-positive tone. For this project, the Bedsider team was looking to focus specifically on pregnancy prevention in the 18 to 26-year-old age bracket. Luke Dahl and I spent several months conducting interviews with people in this age range about their past conversations surrounding birth control.